The challenge: The Bike & Outdoor Company (BOC) sets new industry standards in the sports and outdoor retail sector. Supported by Xovis Gold Partner and long experienced system integrator IMAS, BOC provides its customer with an elaborated shopping experience. It is all about the service in the 23 brick-and mortar stores spread over Germany. Thus BOC focuses on the following questions:
• How to provide visitors with an outstanding customer experience and and a remarkeble service?
• How to justify a trip to the store even tough products are available online?