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Footfall data Events, Fairs & Exhibitions


Number of people



Footfall data at Events, Fairs & Exhibitions

Visitor data, or footfall data, can be a valuable source of information when it comes to analyzing footfall traffic at an event.

  • Where do visitors at events, fairs, and exhibitions stay?

  • How do they use the exhibition booths?

  • For how long do they stay, what are the peak hours and how many are they? 

By collecting data on the number of visitors, their arrival times, and their duration of stay, event organizers can gain valuable insights into attendee behavior and preferences.


You can quickly obtain all this footfall data and much more with IMAS people counting solutions. We have long experience working closely together with some of the most established fairs and exhibitions in Europe.

With our people-counting solutions, you get zero start fees and no binding time. Our focus is to give you a smooth process, all the way from installing and receiving personal support when needed. Check out what services we offer below and contact us to discuss more details.

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Footfall traffic for the Exhibition stand​

Are you looking for ways to take your exhibition booths to the next level and attract more visitors? Our people-
counting system can help. With our advanced technology, you can track visitor movement and gather valuable footfall data that will help you optimize your booth’s and stands performance and increase your ROI. 

Footfall data at exhibition stand

Below are several instances of information you can collect and analyze at the exhibition stand. 


  • Accurately track the number of visitors who enter your stand/booth 

  • Determine peak visits, the time period during which your booth or area experiences the highest amount of traffic

  • Monitor dwell time to see how long visitors are staying at your booth and engage with them accordingly

  • Calculate conversion rates to understand how many new contacts you’ve made based on the number of visitors inside the booth

  • Determine capture rates to compare the number of visitors to the total number of people passing by 

  • Gather demographic data such as gender to help tailor your messaging and offerings

Tracking, Dwell time and demographics

There are many advantages to knowing where the visitors stay and for how long period of time they stay at different spots at the event or exhibition. With our analytics services you can for example track visitor flow and recognize popular areas at the exhibition, analyze how entrances are being used, and get a deeper knowledge about the demographics. 

Real time occupancy 

If you are covering all your entries and exits at the event with people-counting sensors, you are also able to get the real-time occupancy figure, which allows you to know exactly how many visitors there are at the exhibition.


With a ticket scanning system (for example), you know how many people have entered, but not how many that have left the area.

You can also use stop lights or displays to control the people flow at the entrances at the event. Explore our real-time solutions.

Image by Teemu Paananen

Analytic services events & Exhibitions

We offer a wide variety of data for retailers, here are some examples you can gather and analyze in IMAS analytics platform Xperio. 


Always included

Always included

Count & comparison





Analyze visitors entering/exiting. You need this service to have access to Xperio. 

Run productivity analyzes on visits, sales, customers and much more. 

See how visitors move and how long do they stay.

Differ between, children and adults entering, men and women.

Control and maintenance. Our personal support is always included in Xperio.

Image by Product School

Different techniques – Wifi and sensors

You can choose to collect footfall data and track visitor flow and the number of visitors entering and exiting the exhibition with the help of WiFi technology or people-counting sensors

Which technology you choose depends on what you want to measure and how the conditions look in the location, many times a combination can be used. 


With footfall data the event and the exhibitor can make better analyses to increase your overall effectiveness, all from planning to selling, doing staff optimization, and marketing-related activities.


All in Xperio

Through our Xperio web application, it is easy for the user to produce reports with visitor statistics by hour, day, week, month and year. It is also easy to see what times and weekdays most visitors come to the store. 

OPEN api

Xperio has a well-documented API with the ability to connect its own applications to retrieve and send data to and from systems.

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Our Customers

We are fortunate to work with some of the best in the industry. Here are some examples. 

Contact us today

We are looking forward talking to you.

International presence

With over 30 000 installations and many hundred customers spread out across Europe and South East Asia we have established strong relations with our customers and suppliers. Our head office Nordic is located in Sweden, head office Europe in Germany and head office South-South East Asia in Thailand.

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