Footfall Data WiFi


Make Visitor Analytics easier and more cost efficient with the help of Machine Learning and Footfall WiFi-technology

collect intelligent footfall data . with WIfi...

If you have large areas and want to count and collect intelligent footfall data the WiFi technology is a excellent choice. The technology is used by City Centres, Shopping Malls, Retail, Airports, Public Transports and other Public Space.


If you already have an existing WiFi network installed and want to count the number of visitors and follow the movement patterns, the Wi-Fi technology is a very interesting alternative. If the network is short of reach and you can't add more AP's, you can complete with 3D sensors outdoor to cover the area you want to measure. 

How THE WIFI Technology works


Count and follow visitors in a new way 

Thanks to a new WiFi-technology we can measure large visitor flows both outdoor and indoor. The technology captures anonymous Wi-Fi signals from mobile telephones. The technology is based on over 10 years of academic research and has been thoroughly tested and validated.


Benefit's Footfall Data Wifi

  • Track and measure large visitors flow both outdoor and indoor

  • Existing WiFi networks from major suppliers does not require  installation (like Cisco, Aruba, Ruckus)

OK I got it - Let's have a meeting

“IMAS OFFERS good customer service”

Anders Baagland, City manager Middelfart And Chairman Danish Cities Trades

People Walking


Skip the Installation If There is an Existing WiFi Network 

If you have an existing wireless network from one of the major suppliers such as Ruckus, Aruba or Cisco, chances are good that you can get started and measure your visitors directly without having to do any installations. If the network is short of reach and you can't add more WiFi-access points, you can complete with 3D sensors to cover the area you want to measure. 


A Statistical Approach

Footfall data using WiFi networks uses a statistical approach and works the same way as an opinion poll, meaning you do not ask everyone, you ask until the poll is within the right margins for error. The system is based on an on-the-spot double-check, and then various filters (RSSI etc.) form the basis of the calculation. 

Image by Ervo Rocks
Image by Rodion Kutsaev


GDPR COMPLIANT – Simple and Secure Technology

It is estimated that approximately 85% of the population has WiFi enabled on their mobile telephones. When switched on, it sends pings 15 times a minute to look for available networks. The signals are collected and sent to servers and then re-interpreted into unique visitors. The data collection and data cleaning are made completely anonymously, the only information saved is the anonymous telephone's position, and all personal data are deleted within a few microseconds. Everything is done according to GDPR regulations. 

The technology is the only of its kind in Europe to have approval from a European Data Inspection Authority



Knowledge and Basis for Better Decision Support

When you get access to information about how the visitor moves in an environment, you get better opportunities to improve the quality of the visit. Knowledge of visitor flows also provides a more accurate picture for establishments and values. Many city centres, malls, shopping centres, airports cafes and restaurants use the system and can, for example, see how long a visitor stays and how he moves about from the time he arrives until the time he leaves.

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Check out
Image by Jonas Tebbe


We Provide WiFi Measurement together with Bumbee labs

In 2008, our partner Bumbee Labs began developing its product to measure and track visitors using wireless networks. The work was initially initiated together with the largest retail chain in Sweden to position goods and improve indoor navigation. However, around 2010, Bumbee Labs, together with Swedish city centres, came up with the idea of taking the step of developing the solution to outdoor environments. Today, IMAS and Bumbee Labs have a close partnership. 


Analyses and Reports via the Xperio Web Application

The information is analysed and presented in a simple way

in our Xperio web application. The user logs in via a web browser or a mobile telephone application.



How can we help you?

From us you can buy market leading people counters or pay a fixed monthly fee where everything is included for you to make visitor analytics, without any binding time or start fees. 

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Image by Joshua Rawson-Harris

International presence

With over 30 000 installations and many hundred customers spread out across Europe and South East Asia we have established strong relations with our customers and suppliers. Our head office Nordic is located in Sweden, head office Europe in Germany and head office South-South East Asia in Thailand.


Are you ready to take your analytics to the next level? We are curious to hear about your plans and would like to help you.

satisfied customers

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„With great flexibility and the use of mixed technologies, IMAS offers suitable solutions that count accurately and reliably, which first made in-depth customer analyses possible for us.“

Hennig Schorling, 
Director of IT, B.O.C. (Bike and Outdoor Company)