I Bremen

Footfall Data WiFi


Make Visitor Analytics easier and more cost-efficient with the help of Machine Learning and Footfall WiFi-technology

Benefit's Footfall WIFI

Track large visitors flow

Use Existing WiFi networks

Cost efficient

collect intelligent footfall data . with WIfi...

If you have large areas and want to count and collect intelligent footfall data, WiFi technology is an excellent choice. The technology is used by city centres, shopping malls, retail stores, airports, public transport, and other public spaces.


If you already have an existing WiFi network installed and want to count the number of visitors and follow the movement patterns, the Wi-Fi technology is a very interesting alternative. 

How THE WIFI Technology works

Thanks to a new WiFi-technology we can measure large visitor flows both outdoor and indoor. The technology captures anonymous Wi-Fi signals from mobile telephones. The technology is based on over 10 years of academic research and has been thoroughly tested and validated.



  • Track and measure large visitors flow both outdoor and indoor

  • Existing WiFi networks from major suppliers do not require  installation (like Cisco, Aruba, and Ruckus)

IMAS analytics platform Xperio

“IMAS OFFERS good customer service”

Anders Baagland, City manager Middelfart And Chairman Danish Cities Trades

People Walking

If you already have a WiFi network, skip the installation  

It is estimated that approximately 85% of the population has WiFi enabled on their mobile telephones. When switched on, it sends pings 15 times a minute to look for available networks. The signals are collected and sent to servers and then re-interpreted into unique visitors.

If you have an existing wireless network from one of the major suppliers such as Ruckus, Aruba, or Cisco, chances are good that you can get started and measure your visitors directly without having to do any installations. If the network is short of reach and you can't add more WiFi-access points, you can complete with 3D sensors to cover the area you want to measure. 

A Statistical Approach

Footfall data using WiFi networks uses a statistical approach and works the same way as an opinion poll, meaning you do not ask everyone, you ask until the poll is within the right margins for error. The system is based on an on-the-spot double-check, and then various filters (RSSI etc.) form the basis of the calculation. 

Image by Rodion Kutsaev

GDPR COMPLIANT – Simple and Secure Technology

The data collection and data cleaning are done completely anonymously, the only information saved is the anonymous telephone's position, and all personal data is deleted within a few microseconds. Everything is done according to GDPR regulations. 

The technology is the only of its kind in Europe to have approval from a European Data Inspection Authority

Knowledge and Basis for Better Decision Support

When you get access to information about how the visitor moves in an environment, you have better opportunities to improve the quality of the visit. Knowledge of visitor flows also provides a more accurate picture of establishments and values. Many city centres, malls, shopping centres, airports, cafes and restaurants use the system and can, for example, see how long a visitor stays and how he moves about from the time he arrives until the time he leaves.

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Image by Jonas Tebbe

We Provide WiFi Measurement together with Bumbee labs

In 2008, our partner Bumbee Labs began developing its product to measure and track visitors using wireless networks. The work was initially initiated together with the largest retail chain in Sweden to position goods and improve indoor navigation. However, around 2010, Bumbee Labs, together with Swedish city centres, came up with the idea of taking the step of developing the solution to outdoor environments. Today, IMAS and Bumbee Labs have a close partnership. 

All in Xperio

In Xperio, you will find statistical data in the form of tables, charts, maps, heat maps and key figures. The system is user-friendly and built to do both simple and advanced in-depth analyses.


How can we help you?

From us you can buy market leading people counters or pay a fixed monthly fee where everything is included for you to make visitor analytics, without any binding time or start fees. 

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Image by Joshua Rawson-Harris

International presence

With over 30 000 installations and many hundred customers spread out across Europe and South East Asia we have established strong relations with our customers and suppliers. Our head office Nordic is located in Sweden, head office Europe in Germany and head office South-South East Asia in Thailand.


Are you ready to take your analytics to the next level? We are curious to hear about your plans and would like to help you.

satisfied customers

Image by Jonny Kennaugh

„With great flexibility and the use of mixed technologies, IMAS offers suitable solutions that count accurately and reliably, which first made in-depth customer analyses possible for us.“

Hennig Schorling, 
Director of IT, B.O.C. (Bike and Outdoor Company)