top of page
I Bremen

Footfall Data WiFi

Up to 50% Lower cost

Make Visitor Analytics easier and more cost-efficient. Use existing wifi networks to collect footfall data and identify patterns. 

With Footfall DATA WIFI

Collect footfall data more cost-efficient

Use Existing WiFi networks

Quickly identify patterns

intelligent footfall data with WIfi...

Thanks to new WiFi technology we can collect footfall data and quickly identify patterns. You can see data on the number of visitors, paths, and dwell time up to 50 % cheaper compared to a fully sensor-based solution. The technology captures anonymous Wi-Fi signals from mobile telephones.


  • If you already have an existing WiFi network installed from Aruba, Huawei, Cisco or Ruckus chances are good that you can use your network to collect data without having to do any installations.

  •  If you don't have a WiFi network, you can add access points to cover the area. 

  • The technology is based on over 10 years of academic research and has been thoroughly tested and validated.

IMAS analytics platform Xperio

Identify patterns with wifi technology

With existing or new access points you can collect data in buildings and outdoors and quickly identify patterns such as people flow, dwell time, and the number of visitors.  You also get access to new KPIs such as unique visitors and correlation between various zones in the physical store. 

Some of the Footfall traffic that can be collected

  • Number of visitors

  • Unique visitors

  • People flow (paths)

  • Dwell time in specific zones/departments

  • Correlations

  • Passersby 

  • Real-time crowd alerts 

Combine it with Sales Data and use

  • Conversion rate

  • Capture rate

  • Access rate

  • Sales % 

  • Customers/Sales hours 

How the wifi data is collected


It is estimated that approximately 85% of the population has WiFi enabled on their mobile telephones. When switched on, it sends pings 7-15 times a minute to locate a network.



The signals are collected and sent to servers. The data is processed before storage.



The process is analysed and approved by the Swedish Data Inspection authorities with GDPR taken into account. 


The data is ready for use and is presented in compliance with GDPR. The data could be used separately or in combination with other data sources. 

Exploring the Streets

Footfall data wifi uses a statistical approach 

Footfall data using WiFi networks use a statistical approach and works the same way as an opinion poll, meaning you do not ask everyone, you ask until the poll is within the right margins for error.


The system is based on an on-the-spot double-check, and then various filters (RSSI, etc.) form the basis of the calculation. 

Integrating Leading Technologies for Enhanced People Movement Insights

In many cases, you can combine WiFi technology with sensors to tailor-make and pinpoint your needs. If the network is short of reach and you can add more WiFi-access points. if you don't have a Wifi network available you can easily add access point to cover the area.  

Read more about the advantages of combining different technologies.

Image by Rodion Kutsaev

GDPR COMPLIANT – Simple and Secure Technology

The data collection and data cleaning are done completely anonymously, the only information saved is the anonymous telephone's position, and all personal data is deleted within a few microseconds. Everything is done according to GDPR regulations. 

The technology is the only of its kind in Europe to have approval from a European Data Inspection Authority

How they use footfall data from wifi

Anders Baagland, City manager Middelfart And Chairman Danish Cities Trades

Improve decision-making on a regular basis 

Thanks to the data collected from smartphones you are quickly able to identify patterns and monitor deviations.  Knowing the also provides a more accurate picture of establishments and values.


City centers, buildings, and shopping centers use the system in order to improve everyday work and decision-making on a regular basis. 

jacek-dylag-PMxT0XtQ--A-unsplash (1).jpg
Image by Anna Hunko

We Provide WiFi Measurement together with Bumbee labs

In 2008, our partner Bumbee Labs began developing its product to measure and track visitors using wireless networks. The work was initially initiated together with the largest retail chain in Sweden to position goods and improve indoor navigation. However, around 2010, Bumbee Labs, together with Swedish city centres, came up with the idea of taking the step of developing the solution to outdoor environments. Today, IMAS and Bumbee Labs have a close partnership. 

All in Xperio

In Xperio, you will find the data in the form of tables, charts, maps, and key figures. The system is user-friendly and built to do both simple and advanced in-depth analyses.

Image by Joshua Rawson-Harris

International presence

With over 30 000 installations and many hundred customers spread out across Europe and South East Asia we have established strong relations with our customers and suppliers. Our head office Nordic is located in Sweden, head office Europe in Germany and head office South-South East Asia in Thailand.

would you like to know more?

We are curious to hear about your plans and would like to help you collect footfall data with WiFi.

satisfied customers

Image by Jonny Kennaugh

„With great flexibility and the use of mixed technologies, IMAS offers suitable solutions that count accurately and reliably, which first made in-depth customer analyses possible for us.“

Hennig Schorling, 
Director of IT, B.O.C. (Bike and Outdoor Company)

bottom of page