Image by Guilherme Stecanella

People FLOW 
SMART Cities  

"We run the CITY center the same way as a SHOPPING CENTER DOES"
Line Jeppesen, center leader in the Fredrikstad Business Association.

Footfall data & Visitor Flow In Cities ​

A smart city is according to a broad description: "an urban area that uses different types of electronic methods and sensors to collect data." 


One of the characteristics that have been suggested is that smart cities "make more efficient use of physical infrastructure through artificial intelligence and data analytics in order to support a strong and healthy economic, social, cultural development" 


No matter where on the technology scale a city is located now, access to information on number of visitors and people flow is crucial when developing and improving the city.


With the help of information from sensors, you can track and monitor how changes within the city affects the people flow and number of visitors. With this knowledge you can easier make decisions that dramatically will improve the positive transformation of the city. 


Whether you want to start measuring today or have done it for many years, we have solutions and services that will fit your needs.


  • Visitor Flow / People flow 


  • Bicycle- and pedestrian analysis


  • Dwell TIme

Image by sergio souza


To make a smart city flourish you need to be able to measure and analyze your data, a smart city also needs engagement and understanding, therefore it’s of great importance to be able to show transparent figures for both officials, businesses and the people living in the city. With People Counting & People Flow analysis you can:

  • Measures and visualizes the paths where the visitors move in urban spaces; streets, destinations and directions taken.

  • Measure and visualizes the paths where the visitors move in buildings

  • Visit volume and throughput in the urban space of streets. Gives a clear picture of the city's most frequent destinations and how visitors move among them.

  • The center of shopping gives the opportunity to develop street planning, real estate development and establishment of trade on the basis of the city's natural walkways.​

Avoiding Poor Negotiations ​

We all know than negotiating is easier if you can be transparent and show validated figures. Often, discussion can be long and drawn-out, taking time for all parties. When everyone sees the same numbers, it becomes easier to create an understanding and to be able to develop together. With the help of our services you can, for example:

  • Show tenants visitor traffic outside stores or inside buildings

  • Show potential tenants the number of people passing by a store or a building

  • Show city officials and tenants how different redevelopments affect visitor flows

  • Measure how campaigns or other activities affect visitor flows


The information is presented via xperio

Through our Xperio webportal, it is easy for the user to produce reports with visitor statistics by hour, day, week, month and year.

OPEN api

Xperio has a well-documented API with the ability to connect its own applications to retrieve and send data to and from systems. 

SOUNDS GOOD. What services do you offer?

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High Reliability and GDPR

The technology and services we use are highly reliable and have been extensively tested for many years. Of course, personal privacy is assured and complies with all the requirements of the GDPR legislation. 


Measure with WIFI

Use your existing WiFi-network and gather your footfall data without having to do any further installations. This groundbreaking technology is made possible thanks to several years of academic research on how to gather WiFi-signals from smartphones without affecting the privacy.

The technique manages to delete all tracking of MAC addresses and is approved according to the GDPR regulations in Europe.

For cities WiFi is the most effiecient way to count and measure, but other techniques can easily be added and included.

"We run the CITY center LIKE a SHOPPING CENTER"

In Fredrikstad, Norway, the availability of information on the number of visitors and shopping patterns is a natural part of daily work to improve the everyday lives of shop owners and visitors in the city. Each week, reports are sent to stakeholders and policy makers. – Today we know if the things we are doing is right or wrong, in our efforts to create an even better center, says Line Jeppesen, who is the center leader in the Fredrikstad Business Association.

Image by James Jeremy Beckers

Services for SMART CITIES & Buildings

There are many relevant services to choose from in Xperio. Here are some examples. What do you want to measure?

IMAS Count & Comparison

  • Xperio ICC-licence

  • Hourly updates

  • Visitors entering/exiting

  • Comparisons between periods

  • Personalized dashboard

IMAS Control & Maintenance

  • Proactive support

  • Personal contact person

  • Heartbeat sensor monitoring

  • Threshold analyzes

  • Database checker

  • Push Agent technology

  • Real time monitoring


  • Gender detection

  • Real time Occupancy​

  • Adults & children

  • Families and staff exclusion

  • Face Mask Detection

  • View Direction

  • Behavior segmentation

  • Buying units

  • Mail/dashboard


  • Hot and cold zones

  • Tracking

  • Heat maps

  • Dwell time

  • Sale point

  • Capture rate


We are fortunate to work with some of the best in the industry. Here are some examples. 

How can we help you?

From us you can buy market leading people counters or pay a fixed monthly fee where everything is included for you to make visitor analytics, without any binding time or start fees. 

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Contact us today

We are looking forward talking to you.

International presence

With over 30 000 installations and many hundred customers spread out across Europe and South East Asia we have established strong relations with our customers and suppliers. Our head office Nordic is located in Sweden, head office Europe in Germany and head office South-South East Asia in Thailand.