track and monitor people flow with footfall data.
Footfall data & Visitor Flow In Cities
Information on the number of visitors and people flow is crucial when developing and improving a city.
With the help of information from sensors, we can track and monitor how changes within the city affect the people flow and number of visitors.
With this knowledge, we can make decisions based on statistics.
Whether you want to start measuring today or have done it for many years, we have solutions and services that will fit your needs.
EXAMPLE OF SERVICeS FOR CITIES
Visitor Flow / People flow
Bicycle- and pedestrian analysis
HOT AND COLD ZONES
People FLOW IN THE CITY
It’s of great importance to be able to show transparent figures for officials, businesses, and the people living in the city. With People Counting & People Flow analysis you can:
Measures and visualizes the paths where the visitors move in urban spaces; streets, destinations, and directions were taken.
Measure and visualizes the paths where the visitors move in buildings
Visit volume and throughput in the urban space of streets. Gives a clear picture of the city's most frequent destinations and how visitors move among them.
The center of shopping gives the opportunity to develop street planning, real estate development and establishment of trade on the basis of the city's natural walkways.
Number of people/
BICYCLE- AND PEDESTRIAN ANALYSIS
Avoiding Poor Negotiations
We all know that negotiating is easier if you can be transparent and show validated figures. With the help of our services you can, for example:
Show tenants visitor traffic outside stores or inside buildings
Show potential tenants the number of people passing by a store or a building
Show city officials and tenants how different redevelopments affect visitor flows
Measure how campaigns or other activities affect visitor flows
The information is presented in xperio
Through our Xperio webportal, it is easy for the user to produce reports with visitor statistics by hour, day, week, month and year.
Xperio has a well-documented API with the ability to connect its own applications to retrieve and send data to and from systems.
Demographics stats in the city
See how many of the visitors are children and adults, men and women that visit the city. Such information can be very useful, for example when trying to reach out to new target groups.
High Reliability and GDPR
The technology and services we use are highly reliable and have been extensively tested for many years. Of course, personal privacy is assured and complies with all the requirements of the GDPR legislation.
Measure with WIFI and sensors
Use your existing WiFi-network and gather your footfall data without having to carry out any further installations. This groundbreaking technology is made possible thanks to several years of academic research on how to gather WiFi-signals from smartphones without affecting their privacy.
The technique manages to delete all tracking of MAC addresses and is approved according to the GDPR regulations in Europe.
It is also very common to use sensors to complement the data, for example, to gather demographics such as gender.
“Affordable price and good customer service”
Anders Baagland, City manager Middelfart And Chairman Danish Cities Trades
"We run the CITY center LIKE a SHOPPING CENTER"
In Fredrikstad, Norway, the availability of information on the number of visitors and shopping patterns is a natural part of daily work to improve the everyday lives of shop owners and visitors in the city.
Each week, reports are sent to stakeholders and policymakers.
– Today we know if the things we are doing are right or wrong, in our efforts to create an even better center, says Line Jeppesen, the center leader in the Fredrikstad Business Association.
With over 30 000 installations and many hundred customers spread out across Europe and South East Asia we have established strong relations with our customers and suppliers. Our head office Nordic is located in Sweden, head office Europe in Germany and head office South-South East Asia in Thailand.