How Do You Measure Visitors and Customers?
When measuring and analysing visitor statistics and visitor flows, we use either people counters that are easily set up in the ceiling, or via wireless networks that capture anonymous Wi-Fi signals from mobile telephones. Both techniques are well proven and have a high degree of reliability.
Which technology you choose depends on what you want to measure and how the conditions look on location. It may be that the techniques advantageously complement each other.
People Counters with 3D...
A people counter based on 3D technology works great when you want to measure entry and exit; usually it is at an entranceway, but you can place the equipment in other locations where visitors pass. People counters are easy to screw into place and are connected simply through a network cable (plug-and-play). You can easily connect more devices to the network. If you want to measure exactly how many people are at one or more premises in real time, you can use visitor counters based on 3D technology.
If you have large areas and want to measure places with many visitors, a people counter with WiFi is a good choice. The technology is used by many city centres, malls and shopping centres, but also by individual stores.
For example, if you already have an existing WiFi network installed and want to count the number of visitors and follow the movement patterns, the WiFi technology is a very interesting alternative. If you do not have a WiFi network, or need to expand your existing one, you can easily set up one using our weather-protected 4G routers that work just as well indoors and outdoors.
People Counters Based on 3D Technology
High Precision, Easy to Install and Proactive Support
Around the clock, we help our users around the world to count visitors and analyse visitor patterns. We know the value of having reliable people counters that provide reliable information, and that are easy to install and support.
The 3D people counters we use at IMAS have a hit accuracy of over 99 percent - numbers that conventional visitor counters do not reach. They are shock resistant due to their robust design, they are easy to unscrew and connect using a network cable and they send automatic notifications about their status - enabling proactive support.
Our most common people counter is from the Xovis brand. Check them out here.
Creates a 3D Image Just Like the Human Eye
The people counter is placed above the area you want to measure. Two wide-angle lenses act as eyes and perceive the image from different perspectives (left and right eye). A processor calculates (up to 30 times per second) and analyses the optical difference for each individual pixel of the image, the information from both lenses merging into a 3D image. Like the human view, the visitor counter now has a deep view and can identify people passing by.
Identifies Personnel, Age and Gender with AI technology
People counters equipped with AI and deep learning can differentiate between staff and visitors on the premises. It also sees the difference between adults and children with the help of height measurement; there is also a means of counting, for example, a family as a buying unit. Another innovative feature is that the people counter uses face reading to determine whether a man or woman is passing by. Thanks to automatic updates, you can also take advantage of future functions and applications that use artificial intelligence. In the video you can go deeper into the technology.
Sensors recognize an individual’s view direction
Make sure your advertising is getting seen. With this feature you can find out what your customers attention is focused on. Merchandising and placing an advertisement at the right place is crucial for maximum brand impact. Having the right data for optimization is the challenge.
Covers Large Areas and Many Passing People
People counters based on 3D technology work well both in the small shop and in the large shopping centre. With the help of plug-and-play, they easily connect to each other in a common network. Each people counter is capable of handling up to 400 people in the field of view at the same time and measures visitors from 80 cm up to 220 cm to determine whether a given visitor is a child or an adult.
Sensors recognize if a person is wearing a face mask, compliant with Covid-19 requirements
Covid-19 has changed our daily life and continues to do so. One such instance is the reopening of stores and public institutes like museums, libraries, etc., which are now linked with new regulations. A basic provision is to compel customers and/or visitors to wear face masks and the accompanying obligation to check for customer/visitor compliance.
Analyses and Reports via the Xperio Web Application
Whether you count visitors with a 3D people counter or by using WIFI technology, the information is presented using our unique Xperio web application. The user logs in via a browser or application to the mobile. In Xperio the user has access to reports and analyses that can form the basis for better decision support.
Personal Privacy is Protected under GDPR
No information about individual visitors is saved; all that is logged are the time and coordinates. You can feel confident that the systems we use protect personal privacy and comply with all requirements that come with GDPR.
With over 30 000 installations and many hundred customers spread out across Europe and South East Asia we have established strong relations with our customers and suppliers. Our head office Nordic is located in Sweden, head office Europe in Germany and head office South-South East Asia in Indonesia.
„With great flexibility and the use of mixed technologies, IMAS offers suitable solutions that count accurately and reliably, which first made in-depth customer analyses possible for us.“
Director of IT, B.O.C. (Bike and Outdoor Company)