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3d/AI people counting sensors 

How People Counters with 3D/AI works and how they can be used. 

Different technologies

We use either people counters that can be easily installed in the ceiling or wireless networks that capture anonymous Wi-Fi signals from mobile phones to measure and analyze visitor statistics and visitor flows. Both techniques are well proven and have a high degree of reliability.

​Which technology you choose depends on what you want to measure and how the conditions look on location. It may be that the techniques advantageously complement each other.


IMAS analytics platform Xperio


Benefits 3d Counter

  • Market leading hit accuracy in people counting

  • Easy to assemble and maintain

  • Shock resistant and robust design

High Precision, Easy to Install and Proactive Support

The 3D/AI people counters we use at IMAS have a hit accuracy of over 96 percent - numbers that conventional visitor counters do not reach. They are shock resistant due to their robust design, they are easy to unscrew and connect using a network cable and they send automatic notifications about their status - enabling proactive support. 

Creates a 3D Image Just Like the Human Eye

The people counter is placed above the area you want to measure. Two wide-angle lenses act as eyes and perceive the image from different perspectives (left and right eye).


A processor calculates (up to 30 times per second) and analyses the optical difference for each individual pixel of the image, the information from both lenses merging into a 3D image. Like the human view, the visitor counter now has a deep view and can identify people passing by.

Image by Harry Quan

Identifies Personnel, Groups, Age and Gender with AI technology

People counters equipped with AI and deep learning can differentiate between staff and visitors on the premises. It also sees the difference between adults and children with the help of height measurement; there is also a means of counting, for example, a family as a buying unit.


Another innovative feature is that the people counter uses face reading to determine whether a man or woman is passing by. Thanks to automatic updates, you can also take advantage of future functions and applications that use artificial intelligence. 

recognize an individual’s view direction

Make sure your advertising is getting seen. With this feature you can find out what your customers attention is focused on. Merchandising and placing an advertisement at the right place is crucial for maximum brand impact. Having the right data for optimization is the challenge.


Image by Sung Jin Cho

Covers Large Areas and Many Passing People

People counters based on 3D technology work well both in small shops and in large shopping centres. With the help of plug-and-play, they easily connect to each other on a common network. Each people counter is capable of handling up to 400 people in the field of view at the same time and measures visitors from 80 cm up to 220 cm to determine whether a given visitor is a child or an adult. 

Personal Privacy is Protected under GDPR

No information about individual visitors is saved; all that is logged are the time and coordinates. You can feel confident that the systems we use protect personal privacy and comply with all the requirements that come with GDPR.


All in Xperio

Whether you count visitors with a 3D people counter or by using WIFI technology, the information is presented using our unique Xperio web application. The user logs in via a browser or application to the mobile. In Xperio the user has access to reports and analyses that can form the basis for better decision support.

Image by Joshua Rawson-Harris

International presence

We have strong relationships with our customers and suppliers thanks to over 30 000 installations and hundreds of customers spread across Europe and Southeast Asia. Our head office Nordic is located in Sweden, our head office Europe in Germany and our head office South-South East Asia in Thailand.

Contact us today

We are curious to hear about your plans and how we can help you take your analytics to the next level.


Image by Jonny Kennaugh

„With great flexibility and the use of mixed technologies, IMAS offers suitable solutions that count accurately and reliably, which first made in-depth customer analyses possible for us.“

Hennig Schorling, 
Director of IT, B.O.C. (Bike and Outdoor Company)

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