Dansk Outlet will gather footfall and sales data from 33 stores

Denmark's most affordable clothing chain Dansk Outlet will use sales and footfall data gathered in IMAS analytics platform Xperio, to convert more visitors into purchasing customers.

The franchise chain will use the IMAS Groups’ flexible people counting system to collect data and improve the store’s performance.


Conversion rate, size of customer basket, sales per square meter, and entrance analysis are some examples of information presented in Xperio.


About Dansk Outlet

Dansk Outlet is Denmark's most affordable clothing chain, selling high-quality fashion clothing for the entire family. The chain operates on a franchise model and currently has 33 locations.