IMAS Group is expanding its customer base in Denmark by adding Spejder Sport to the list of Xperio users (IMAS analytics platform). Spider Sport is looking to improve the efficiency of its daily operations by combining sales and footfall data in 21 of its nationwide stores.
Spejder Sport will use IMAS Group's flexible people counting system to collect data about visitor behavior and combine it with sales data to optimize store performance. The stores can, for example, use the conversion rate to see how many percent of store visitors made a purchase and became customers.
IMAS Group has expanded its business in Denmark over the last year by providing flexible and reliable people-counting solutions to the public and retail sectors.
About Spejder Sport
Spejder Sport is Denmark's largest chain of stores with outdoor equipment for all kinds of trips and activities.
About IMAS Group
We help and support shopping malls, retail stores, smart cities, airports and public institutions (plus many more), collect and understand valuable information about visitors and customers. The information is collected from people counters, footfall traffic, ERPs or other sources of information.