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Fairs and Exhibitions are Opening up With People Counters

In the beginning of September Norway Trade Fairs opened their doors to visitors for the first time since the pandemic. The famous trade fair center in Oslo is using people counters with real time occupancy from IMAS to make sure it doesn’t become overcrowded. – It feels very good to be back, there is a great atmosphere at work and people are excited, says Anders Skaslien, Director Expo Operations.

In September Norway Trade Fairs opened their doors to visitors. Photo Norway Trade Fairs

Norway Trade Fairs was last year planning to celebrate 100 years of fairs, but in March 2020 the operations had to be shut down. Now it’s time to continue that celebration and by using some 20 people counters from IMAS with real time occupancy the fair center makes sure regulations are met and guests can visit securely.

- We have installed people counters at all entrances and exists. Our security team knows exactly how many people there are on the premises in the different exhibition halls. When 75% of our capacity is reached our staff start to prepare for queuing, says Anders.

Planning on using the people counting system for insights and analyzes

When opening Norway fairs and exhibitions are required to do people counting, however the organization is looking at using the data for marketing and analyzing purposes as well.

- We are very satisfied with the solution from IMAS. We are planning on using the data from the people counters not only for real time occupancy but also to make valuable insights on people flow and hot and cold zones in the center.

Facts Norway Trade Fairs

Norway Trade Fairs and Thon Hotel Arena has a total of 55 meeting rooms of all sizes and 39 000 sqm hall space for exhibitions and events.


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