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Revolutionizing Footfall Data Collection: The Impact of WiFi Technology

Updated: Mar 15, 2023

As a business owner, understanding customer behavior is key to success. Traditionally, collecting footfall data from large areas to gain insights into customer patterns has been expensive. However, with new WiFi technology, collecting this data is becoming easier and more cost-effective than ever before.

The new WiFi technology allows businesses to collect footfall data by capturing anonymous Wi-Fi signals from mobile phones. By doing so, businesses can quickly identify patterns in customer and visitor behavior, including the number of visitors, conversion rate, paths, and dwell time. Moreover, the cost of this technology can be up to 50% lower compared to a fully sensor-based solution, making it a more accessible option for businesses of all sizes.


Use your existing WiFi-network

One of the biggest benefits with this new technology is that businesses can use their existing WiFi networks to collect footfall data. If you have an existing WiFi network installed from Aruba, Huawei, Cisco, or Ruckus, chances are good that you can use your network to collect data without having to do any installations. This means that businesses can start collecting valuable insights right away, only using available hardware.

For businesses that do not have an existing WiFi network, adding access points to cover the area is a straightforward solution that requires significantly less investment compared to a fully sensor-based solution. The technology is based on over 10 years of academic research and supports GDPR regulations.


Quickly identify trends with WiFi Footfall data

By using this new WiFi technology to collect footfall data, businesses can quickly identify trends and gain a better understanding of how customers interact with their physical space and products. This information can help businesses optimize their store layout, product placement, and marketing efforts to improve customer satisfaction and increase sales. Additionally, the cost-effectiveness and ease of implementation of this technology make it a valuable tool for businesses looking to improve their operations without breaking the bank.


WiFi footfall data is a game-changer for businesses

In conclusion, the new WiFi technology for collecting footfall data is a game-changer for businesses. By capturing anonymous Wi-Fi signals from mobile phones, businesses can quickly and cost-effectively identify patterns and trends in customer behavior. This information can be used to optimize store layout, product placement, and marketing efforts, ultimately improving customer satisfaction and increasing sales. With the technology being based on over 10 years of academic research, it's a reliable and validated solution for businesses of all sizes.


Don't miss out on this game-changing technology. Contact us at IMAS to learn more about how WiFi footfall data collection can revolutionize your business insights.


Here you can read more about Wifi technology.

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