When working in a store you know that sales depend on a lot of factors. From price to promotion to location, it's not always easy to predict when and how many customers will make a purchase. But what if we told you that there's a way to take control of your store's sales and increase efficiency?
How Retail Analytics Can Improve Your Selling Share
It's a well-known fact that not everyone who enters your store will make a purchase. Typically, a store sells to only 10-20% of all customers who come in. But do you know your current selling share? That's where retail analytics comes in. By analyzing footfall data, you can understand your current sales relationship and work to improve it over time.
The Customer Flow in the Store
Knowing when visitors enter your store is just as important as knowing how many. By identifying high and low traffic periods, you can adjust your sales efforts accordingly. This helps you optimize the customer experience and maximize the chances of turning visitors into buying customers.
Three Key Components retail analytics
But what do you do with this information once you have it? Retail analytics has three important components that are required to improve sales effort:
Customer flow is predictable
Customer flow and sales share are important parts of the formula that helps you understand where sales come from and why.
Customer orientation is one of the fastest and most cost-effective methods to increase sales.
By using retail analytics, you can take control of your store's sales and improve its efficiency. By understanding your customer base and sales share, you can optimize your efforts to convert visitors into buying customers.
Check out IMAS Guide
Discover how you can gain control over your store's sales by leveraging data-driven insights and practical strategies. Our step-by-step guide to retail analytics will walk you through the process in a few easy steps.
Don't hesitate to reach out to IMAS for more information on how their retail analytics tools can help you increase your store's efficiency and profitability.