In today’s competitive retail landscape, the key to optimizing your shopping center’s performance lies in the unique combination of diverse data streams. IMAS Groups integrates WiFi, mobile network data, 3D/AI sensors, and radar to provide a comprehensive view of your visitors. This powerful blend of data goes beyond basic footfall analytics, offering deep insights that can transform your space into a thriving destination.
Gain Insights into Your Visitors
Unique Visitors: Discover the true reach of your location by understanding the number of unique individuals visiting your shopping center. This metric reveals the actual footfall and helps you evaluate the effectiveness of your marketing efforts.
Visitor Types: Identify whether your visitors are local residents, day-trippers, or tourists. This knowledge allows you to tailor your marketing and promotions to better suit your audience’s needs and preferences.
Demographics: Gain valuable insights into your visitors’ purchasing power and home zones. By targeting high-value demographics with relevant offerings, you can enhance customer satisfaction and drive sales growth.
Travel Patterns: Analyze visitor movement patterns within your center. This information helps you optimize store layouts, signage, and event locations based on visitor flow, ensuring a seamless shopping experience.
Location Trends: Identify popular areas within your shopping center and optimize space allocation. By allocating high-demand brands to prime locations, you can maximize foot traffic and boost overall sales.
Benefits of a Holistic View
IMAS Groups offers a powerful suite of data collection technologies, including WiFi, mobile network data, 3D/AI sensors, and radar. Integrating these diverse data streams with your current data creates a holistic view of your visitors, providing insights on two crucial levels:
Micro Level: Analyze the number of people, dwell times, movement patterns, and location preferences to understand individual visitor behavior.
Macro Level: Identify larger visitor trends across demographics, origins, and travel patterns, revealing the “who” and “why” behind your visitor flow.
Empowering Informed Decisions for Shopping Center Success
“Our solution empowers shopping centers to make informed decisions, optimize store layouts, and ultimately, elevate the customer experience – leading to increased sales and tenant satisfaction”, says Susanne Neumann, Regional Director of IMAS Group Germany.
Ready to Supercharge Your Visitor Insights?
Contact our team of experts today to learn more about how IMAS Groups can help you unlock the full potential of your visitor data. Let’s work together to transform your shopping center into a thriving destination that caters to your unique visitor base. Schedule a meeting on your terms:
Meet us online: Let’s schedule a convenient call.
Onsite visit: Prefer a face-to-face meeting? We will come to you!
Uncover Hidden Gems: What Mobile Data Reveals
IMAS Groups enables shopping centers to gain a deeper understanding of their visitors. Our innovative solution seamlessly combines anonymized mobile network data with existing footfall analytics. This powerful combination provides more than just basic footfall data, offering valuable insights to optimize your space, improve customer experiences, and ultimately increase sales growth.
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