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Happy Friends

​Optimize the shopping center with footfall data 

Flexible people counting solutions for shopping centers. No binding time. +30 years’ experience. You can count on IMAS Group. 

Footfall & sales data for shopping centers

We have been working together with several of the world's leading shopping centers for many years. This has given us valuable knowledge when it comes to optimization based on sales and footfall data. 

Whether you want to start measuring today or have done it for many years, we have flexible solutions and services that will fit your needs and make the shopping center shine even brighter.

Business Woman

Key figures for shopping centers

The first step in checking and improving sales in a shopping center is to know how many customers are coming in through the doors and passing by each store (capture rate). Store traffic is the key when understanding and analyzing visitor and customer behavior. 

Would you like to talk to us? We are looking forward helping you

FIND OUT this and much more

Number of people



analytics services shopping center

We offer a wide variety of data for shopping centers, here are some examples of data you can gather and analyze on the IMAS analytics platform Xperio. See more analytics options here.  


Always included

Always included

Count & comparison





Analyze visitors entering/exiting. You need this service to have access to Xperio. 

Run productivity analyzes on visits, sales, customers and much more. 

See how visitors move and how long do they stay.

Differ between, children and adults entering, men and women.

Control and maintenance. Our personal support is always included in Xperio.


Conversion rate shopping centers

Conspired as one of the most important key performance indicator the conversion rate has proven to be a very effective method for productivity increases for retailers and shopping centers. Many projects over the years have yielded significant revenue gains for shopping centers we have collaborated with. 


The conversion rate is the percentage of a store's visitors that make a purchase and become customers.


Check out the most important thermelogy and KPIs used within footfall data.  

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​More data for shopping centers

Visitors move in different ways, but trends can be quickly identified. Having access to data about business patterns and places visited is crucial to offering visitors a better experience in a shopping center.

Questions where footfall can give you answers:

  • How many are passing by each store? 

  • How many visitors are turning into customers?

  • How do new stores and campaigns affect the number of visitors to the shopping center?

  • How do they move around in the shopping center and how long do they stay indifferent zones?

  • How many men, women, children and adults visit the shopping center?

These are just some examples, what do you want to improve?

Secure air quality and energy savings

Understand what’s in the air your visitors breathe with world-leading air quality sensors. Data from the sensors can also help optimize ventilation, heating, cooling, and light usage by running when there is a need, based on traffic (footfall sensors) or air quality, instead of schedule.   

Our sensors can monitor both radon and indoor air quality. The system is easily scalable, has open API and integrations, and is easy to install.

We offer shopping malls and facility management operators to optimize ventilation and building maintenance for energy savings and indoor environment monitoring.

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New sensor 


Real-time occupancy in the center

​For a shopping center it could be is important to know how many people are inside the center at the given moment; for example, it may be good to have access to this information from a security perspective. With our service, you can see directly through our web portal Xperio how many visitors are inside.

Business Owner in Workshop

Compare against index, and much more

In Xperio you can compare the store against other stores in the chain, or against the country index and different shopping area districts in your region.

Example of reports

  • Productivity analyzes

  • Comparison

  • Entranace analysis

  • Dwell time

  • Peak visits

  • Demographics

  • Capture rate

  • Queue

  • Real time

  • Presence report

  • Heat map

  • Benchmark

  • Staff and sales forecast (scheduling)

  • Deviation report 

  • Staff productivity 

Happy Friends

A vibrant shopping experience

Collaboration is a great way forward when creating a successful and vibranting shopping center. For example, you can offer the stores reports and improvement measures to increase in-store sales. The closer the cooperation is between the stores and the mall, the better conditions that are of course created.

Using validated information from sensors makes it easier to take decisions that creates a more vibrant shopping experience.

High Reliability and GDPR

The technology and services we use are highly reliable and have been extensively tested for many years. When collecting information the personal privacy is assured and complies with all the requirements of the GDPR legislation. 


IMAS Car Parking System

This system guides the visitor to the nearest parking space in the mall. It simplifies and saves time for everyone who visits the shopping center.

It's easy with xperio

Through our analytics platform Xperio you can easily analyze and share visitor data.  

In Xperio, you will find statistical data in the form of tables, charts, maps, heat maps and key figures. The system is user-friendly and built to do both simple and advanced in-depth analyses. 

Open API

Xperio has a well-documented API with the ability to connect its own applications to retrieve and send data to and from systems.

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Contact us today

We are looking forward talking to you.

How can we help you?

From us you can buy market leading people counters or pay a fixed monthly fee where everything is included for you to make visitor analytics, without any binding time or start fees. 

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Our Customers

We are fortunate to work with some of the best in the industry. Here are some examples. 

International presence

With over 30 000 installations and many hundred customers spread out across Europe and South East Asia we have established strong relations with our customers and suppliers. Our head office Nordic is located in Sweden, head office Europe in Germany and head office South-South East Asia in Thailand.


This is what some customers says about working with IMAS and the services we provide. 

Image by Andreas Brücker

  • IMAS support team can solve problem quickly

  • Xperio Software is convenience and easy to use

  • Able to see real-time data on number of people who enter Fashion Island

  • Feeling confident with the accuracy rate, +95% in the accuracy test every quarter

  • Overall, the counting solution from IMAS is very useful system for Marketing Team to analyze the behavior of our customers


Pornthep Butrsutthiwong (Duang)

Senior Supervisor – Building Management

Siam Retail Management Co., Ltd

(Fashion Island Bangkok)

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