Footfall Data
Shopping Centers

SHOPPING CENTERS NEEDS Footfall data

​

The purpose of a shopping center is to offer stores as high a proportion of potential buyers as possible. To do this, the store center needs to know, among other things, the number of visitors, conversion targets and how the visitors move about on location. Here we go through some examples of what you can measure so that both the center and stores develop, 

​

Whether you want to start measuring today or have done it for many years, we have solutions and services that will fit your needs. With the help of information from visitor counters, you create better conditions for making decisions that lead to a better visitor experience and increased sales for business.

KEY FIGURES FOR SHOPPING CENTERS

The first step in checking and improving sales in a shopping center is to know how many customers are coming in through the doors. If you do not have a control state as a point of departure, it is impossible to say which changes actually produce results.

​

This is the basic. If you want to take it one step further and measure a store or a shopping centers capture rate (access rate) you also need to measure the traffic outside the store/shopping center. When you have booth the inside and the outside figures the capture rate gives you a percentage number to work and measure against.

In addition to measuring how many people stepped into a or passed by, it can be very interesting to find out how many of the visitors actually bought something in shopping center. This is called conversion rate (% of sales of visiting customers) and this have proven to be a very effective method for productivity increases. Many projects over the years have yielded significant revenue gains for shopping centers. 

Visitors move in different ways, but trends can be quickly identified. Having access to statistically collected information about business patterns and places visited is crucial in order to offer visitors a better experience in a shopping centre. Is it easy enough for the visitor to find the restaurant part? How do the new stores affect the number of visitors? In what zones do visitors move? What is the gender distribution and number of adults and children?

Real-time Occupancy IN the CEnter

​

For a shopping centre, it is important to know how many people are inside the centre at the given moment; for example, it may be good to have access to this information from a security perspective. With our service, you can see directly through the web portal how many visitors are inside. For example, you can set a limit and get notifications when that limit is reached.​

Collaboration is the way forward for successful shopping centers and stores. Either you can offer the stores reports and improvement measures to increase in-store sales or you can work in close collaboration with the store. The closer the cooperation between all of the players within the mall, the better conditions that are created. Using validated information from visitor counters makes it easier to make decisions that ultimately create better stores and an optimal mix of store.

IMAS Count & Comparison

• Xperio ICC-licence

• Hourly updates

• Visitors entering/exiting

• Comparisons between periods

• Personalized dashboard

IMAS Control & Maintenance

• Proactive support

• Personal contact person

• Heartbeat sensor monitoring

• Threshold analyzes

• Database checker

• Push Agent technology

• Real time monitoring

IMAS

Customer Insights

• Gender detection

• Adults & children

• Families and staff exclusion

• Face Mask Detection

• View Direction

• Behavior segmentation

• Buying units

• Mail/dashboard

IMAS
Customer Flow

• Hot and cold zones

• Tracking

• Heat maps

• Dwell time

• Sale point

• Capture rate

IMAS Business Solution

• Productivity reporting & targeting

• Number of receipts/customers

• Access rate

• Capture rate

• Conversion rate

• Turnover / square

Testimonials