Naoufal Chaghouani: His Role at IMAS Group and the Changing Landscape of Visitor Data
Meet Naoufal Chaghouani, our Key Account Manager at IMAS Group Germany for over 7 years. He serves as a crucial bridge between various...
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Hjalmar Brage
- Sep 6
- 2 min
Why is it so important to know visitor frequency and what do you do with all this data?
In this blog post, we will explain why public facilities (such as city centers) retail stores and malls and should know their visitor...
Hjalmar Brage
- Jun 29
- 2 min
Enhance Your Retail Success with IMAS Staff and Sales Forecasting Tool
As a store owner or manager, staying ahead of the competition and maximizing sales is essential for your retail business. One crucial...
Hjalmar Brage
- Jun 7
- 2 min
Unlocking Insights with Combined Footfall Data Solutions
Discover the cutting-edge possibilities of combining IMAS Group's top-notch technologies for gathering information on people's movements....
Hjalmar Brage
- May 4
- 2 min
Footfall Data: A Data-Driven Approach to Improving Building Performance
Footfall data can help building owners and facility managers ensure that their buildings are being used efficiently and that their...
Hjalmar Brage
- Apr 27
- 2 min
The Ultimate Guide: Boost Store Efficiency with Retail Analytics
When working in a store you know that sales depend on a lot of factors. From price to promotion to location, it's not always easy to...
Hjalmar Brage
- Apr 13
- 2 min
Optimizing Retail, Tourism, and Transportation with Footfall Data
Are you looking to optimize your business performance and gain a competitive edge? If so, footfall data could be a game-changer. In this...
Hjalmar Brage
- Mar 30
- 2 min
Revolutionize Your Event Strategy with Footfall Data - the must-know trend for event management!
For event organizers, knowing your footfall data at events is one of the hottest trends right now. Companies are recognizing the...
Hjalmar Brage
- Mar 14
- 2 min
Revolutionizing Footfall Data Collection: The Impact of WiFi Technology
As a business owner, understanding customer behavior is key to success. Traditionally, collecting footfall data from large areas to gain...
Hjalmar Brage
- Dec 15, 2022
- 3 min
Why footfall data will kick-start 2023
Inflation and economic uncertainty will likely continue to affect businesses during 2023. But they say efficiency and new ways of doing...
Hjalmar Brage
- Oct 19, 2022
- 1 min
Blog: 3 tips for retailers on controlling sales
Here we introduce you to how you can take control of your store's sales using statistics and some straightforward thinking. 1 Know your...
Hjalmar Brage
- Aug 30, 2022
- 2 min
IMAS Group is expanding in India
IMAS Group is expanding in India – let us welcome Dharmender Kumar into the world of visitor analytics. “My main motivation will be to...
Hjalmar Brage
- Jun 22, 2022
- 2 min
Why footfall traffic and sales data make a difference for retailers
Why is it so important for retailers to know the number of visitors and what do you do with all the data? In this blog post we go through...
Hjalmar Brage
- May 27, 2021
- 3 min
How to Calculate and Improve Retail Conversion Rate
Conversation rate is one of the most important KPI’s for a retail store. In this post I will go through what the term means for a...
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