Conversation rate

Blog: 3 tips for retailers on controlling sales

Here we introduce you to how you can take control of your store's sales using statistics and some straightforward thinking. 1 Know your...

Basic & More collects footfall and sales data with the help of IMAS

The Danish store chain Basic & More will use visitor and sales data from IMAS Group to optimize sales. The store’s conversion rate is one...

Denmark's largest supplier of outdoor equipment chooses IMAS Group

IMAS Group is expanding its customer base in Denmark by adding Spejder Sport to the list of Xperio users (IMAS analytics platform)....

BabySam to collect footfall and sales data in 30 stores

Denmark's largest chain for baby equipment BabySam will IMAS flexible people counting system to improve store performance in all their 30...

Why footfall traffic and sales data make a difference for retailers

Why is it so important for retailers to know the number of visitors and what do you do with all the data? In this blog post we go through...

Wild West theme park uses sales and visitor data to make better scheduling

The legendary Nordic theme park High Chaparral will use IMAS people counting solution to increase the customer satisfaction: “We want our...

How a big retail chain transforms operations with a staff scheduling tool

The largest watch and goldsmith chain in Norway, BJØRKLUND, has since 2020 used IMAS Staff Planning tool in five of their stores. The...

Turnover registration and real time people counting at Norwegian shopping center

Røa Torg in Oslo, Norway, has chosen to count its visitors in real time using the latest people counter solution from IMAS. The new...

How to Calculate and Improve Retail Conversion Rate

Conversation rate is one of the most important KPI’s for a retail store. In this post I will go through what the term means for a...