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Why People Counting?

"It’s all about collecting information and making it understandable"

More knowledge creates increased understanding of visitors. Using an open and scientific approach, you test your theories by measuring and trying to understand the reason behind changes in visitor statistics. That is exactly what people counting is all about.

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"Figures do not take feelings into account"

Whether you are researching the latest nanotechnology or running a department store, the key to development is an open and scientific approach. Since it is impossible to be completely impartial, science uses measurements to try to understand the outside world. Statistics collected do not take into account feelings or opinions. This is why stores and public operators collect and analyse visitor information.

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Start by Answering the Question: Why Should We Measure?

How do you go about it and how do you do it? Before investing in something, start by answering the question as to why you should you really measure the number of visitors or find out where the visitors are located? Who will benefit from this information and who will be responsible for following up the reports contained in the analytical tool? If you have decided that it is a good idea to start measuring, then all you need to do is to get started and being testing yourself. It is not more difficult than that.

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Advantages: A Better Visitor Experience and Increased Profit Margins

If you want to start, for example, you can start by measuring how many visitors the business or site has, you can also choose to immerse yourself right away, or it may be enough to measure one thing. It all depends on the needs of the business.


In our systems you can easily see how many visitors are men and how many are women, as well as how many are children and adults. If you also want to measure how many people pass by without visiting the store or the premises, you can set up an additional visitor counter that counts the number of passers-by outside the entrance. Then we get access to a key figure called the capture rate. Some may want to know how long visitors stay within a certain area; this is called dwell time. Another key figure is to know the conversion rate (% of sales of visiting customers). This have proven to be a very effective method for productivity increases. Many projects over the years have yielded significant revenue gains for retail stores/chains and shopping malls/centers

These are just a few examples of measurements that can form the basis for decisions that can increase the visitor experience and the profit margin.

An open scientific approach

When we summarise what visitor counting is about, we keep returning to the open scientific approach - the more we know about reality, in this case visitors or customers, the better service and experience we can offer them. When we analyse and use the information that the visitor counters (and other KPIs) collect, we become better at offering the right service at the right time.

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International presence

With over 30 000 installations and many hundred customers spread out across Europe and South East Asia we have established strong relations with our customers and suppliers. Our head office Nordic is located in Sweden, head office Europe in Germany and head office South-South East Asia in Thailand.

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satisfied customers

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„With great flexibility and the use of mixed technologies, IMAS offers suitable solutions that count accurately and reliably, which first made in-depth customer analyses possible for us.“

Hennig Schorling, 
Director of IT, B.O.C. (Bike and Outdoor Company)