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Unlock the Power of WiFi Technology for Large-Scale Footfall Data Collection


Discover a new solution designed to revolutionize how you gather footfall data across extensive areas, such as streets or expansive indoor spaces. With our innovative WiFi-based system, you'll access in-depth insights into visitor patterns, pathways, and dwell times, all while enjoying cost savings of up to 50% compared to traditional sensor-based approaches.


Key Features and Benefits:

  • Cost-Efficiency: Benefit from WiFi-based data collection that delivers valuable insights at a fraction of the cost of sensor-heavy systems.
  • Seamless Integration: Utilize your existing WiFi network infrastructure from providers like Aruba, Huawei, Cisco, or Ruckus for effortless data collection without additional installations.
  • Comprehensive Coverage: Extend data collection capabilities by adding WiFi-enabled access points, ensuring thorough coverage of large areas.
  • Proven Excellence: Built on a foundation of over a decade of academic research, our technology is rigorously tested and validated for superior performance.


Uncover Invaluable Insights:

Leverage WiFi-based data collection to swiftly identify patterns like crowd flow dynamics, dwell times, and visitor counts. This technology offers new Key Performance Indicators (KPIs) like unique visitors and correlations between different zones.


Comprehensive Footfall Traffic Data:

  • Number of Visitors
  • Unique Visitors
  • People Flow (Paths)
  • Dwell Time in Specific Zones/Departments
  • Correlations
  • Passersby
  • Real-Time Crowd Alerts


Enhance Insights with Sales Data:

Combine WiFi data with sales metrics to uncover conversion rates and customer behavior during specific hours. This integration enriches your understanding of customer interactions.


How WiFi Data Collection Works:

Signals: WiFi-enabled on around 85% of mobile devices, the technology detects signals sent by phones to locate networks, transmitting pings 7-15 times per minute.

Collection: Gathered signals are securely transmitted to our servers, where they undergo processing and storage.

Analysis: Our process adheres to the highest standards, approved by Swedish Data Inspection authorities and fully compliant with GDPR regulations.

Ready-to-Use: Processed data is presented in a GDPR-compliant format, offering actionable insights that can be used independently or alongside other data sources.


Embrace the Future of Footfall Analysis with IMAS Group's WiFi People Counting System. Elevate your understanding of customer behavior and optimize your business strategies today!


Learn and read more here


For pricing inquiries, please get in touch with us

WiFi People Counting System

  • GDPR COMPLIANT – Simple and Secure Technology

    The data collection and data cleaning are done completely anonymously, the only information saved is the anonymous telephone's position, and all personal data is deleted within a few microseconds. Everything is done according to GDPR regulations. 

    The technology is the only of its kind in Europe to have approval from a European Data Inspection Authority. 

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