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Visitor analytics Retail 

Find out when your store is performing at the top. We are here to help your retail store improve today. 

Why visitor analytics in a retail store?

In order to develop operations and personnel in the retail sector, you need to be able to measure and follow up on the work that you do.

In what follows, we go through some examples of the valuable information that you use when working with people counting in retail stores. 


Whether you want to start measuring today or have done it for many years, we have solutions and services that will fit your needs. With the help of footfall data and visitor analytics, you create a solid foundation for making decisions that in the long term leads to a better visitor experience and increased sales.

Image by Daria Shevtsova

Know the stores traffic

The first step in checking and improving sales in your store is to know how many visitors are coming in through the doors. You need to know your traffic. If you do not have a control state as a point of departure, it is impossible to say which changes actually produce results.

It's about knowing when and under what circumstances your store is performing best, this will help you maximize your efforts to convert more visitors into buying customers.

SOUNDS GOOD. I would like to get in contact.

Know the stores Conversion rate

In addition to measuring how many people stepped into the store or passed by, it can be interesting to find out how many of the visitors actually bought something in the store. This is called conversion rate (% of sales of visiting customers) and this have proven to be a very effective method for productivity increases. Many projects over the years have yielded significant revenue gains for retail stores. 

Conversion rate/Hit-rate = % OF VISITORS MAKING A PURCHASE 

Check out the most important thermelogy and KPIs used within footfall data.  

Credit Card Purchase
Grocery Shopping

Know the stores Basket size

How many products does your customer buy in a single purchase? You get the average basket size when you divide the total number of products sold by the total number of transactions.

Thanks to our open API and POS integration in our visitor analytics platform Xperio you can use all your vital kpis: in a simple tailor-made fashion.

Know your capture rate in the store

Capture rate  = (Store Visitors) / (Passing by the Store)

When you know the the number of people entering the store and devides it by the number of people passing by the store you have the capture rate. 


The capture rate gives you a percentage number to work and measure against. What entrances works best? How are changes outside and inside the store affecting the capture rate? 


movement patterns, viewing direction and hot and cold zones

Knowing where the store visits are made inside the store, and where it is empty (hot and cold zones), offers invaluable information for anyone working on maximizing the retail space.


If you look at how the visitor moves (visitor flows or movement patterns), you suddenly have a huge potential to increase the quality of the visits and increase sales around the store. You can also see the viewing direction of each customer, what products/shelves are they looking at?


Did the rearrangement contribute to any changes in the conversion rate?

Explore more

Take control of the sales in the store. A step-by-step guide for retailers: Convert visitors into customers

Know the stores demographics  

How many men vs women visits your store, how many come in a group or family unit and how many are children vs adults?


Invaluable information when planning, creating, and implementing activities inside and outside the stores.



IMAS Staff Planner redefines store scheduling by combining people counting and sales data, making the store perform at is optimal level, every day, all year round. 




The information is presented via xperio

Through our Xperio web application, it is easy for the user to produce reports with visitor statistics by hour, day, week, month and year. It is also easy to see what times and weekdays most visitors come to the store. 

OPEN api

Xperio has a well-documented API with the ability to connect its own applications to retrieve and send data to and from systems.

Visitor Analytics Services for retail stores

There are many relevant services to choose from in Xperio. Here are some examples. What do you want to measure?

IMAS Count & Comparison

  • Xperio ICC-licence

  • Hourly updates

  • Visitors entering/exiting

  • Comparisons between periods

  • Personalized dashboard

IMAS Control & Maintenance

  • Proactive support

  • Personal contact person

  • Heartbeat sensor monitoring

  • Threshold analyzes

  • Database checker

  • Push Agent technology

  • Real time monitoring

Customer Insights

  • Gender detection

  • Adults & children

  • Families and staff exclusion

  • Face Mask Detection

  • View Direction

  • Behavior segmentation

  • Buying units

  • Mail/dashboard

Customer Flow

  • Hot and cold zones

  • Tracking

  • Heat maps

  • Dwell time

  • Sale point

  • Capture rate

Business Solution

  • Staff planner

  • Productivity reporting & targeting

  • Number of receipts/customers

  • Access rate

  • Capture rate

  • Conversion rate

How can we help you?

From us you can buy market leading people counters or pay a fixed monthly fee where everything is included for you to make visitor analytics, without any binding time or start fees. 

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Our Customers

We are fortunate to work with some of the best in the industry. Here are some examples. 

Contact us today

We are looking forward talking to you.

International presence

With over 30 000 installations and many hundred customers spread out across Europe and South East Asia we have established strong relations with our customers and suppliers. Our head office Nordic is located in Sweden, head office Europe in Germany and head office South-South East Asia in Thailand.