Visitor analytics Retail
Find out when your store is performing at the top. We are here to help your retail store improve today.
Why visitor analytics in a retail store?
In order to develop operations and personnel in the retail sector, you need to be able to measure and follow up on the work that you do.
In what follows, we go through some examples of the valuable information that you use when working with people counting in retail stores.
Whether you want to start measuring today or have done it for many years, we have solutions and services that will fit your needs. With the help of footfall data and visitor analytics, you create a solid foundation for making decisions that in the long term leads to a better visitor experience and increased sales.
Know the stores traffic
The first step in checking and improving sales in your store is to know how many visitors are coming in through the doors. You need to know your traffic. If you do not have a control state as a point of departure, it is impossible to say which changes actually produce results.
It's about knowing when and under what circumstances your store is performing best, this will help you maximize your efforts to convert more visitors into buying customers.
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Know the stores Conversion rate
In addition to measuring how many people stepped into the store or passed by, it can be interesting to find out how many of the visitors actually bought something in the store. This is called conversion rate (% of sales of visiting customers) and this have proven to be a very effective method for productivity increases. Many projects over the years have yielded significant revenue gains for retail stores.
Conversion rate/Hit-rate = % OF VISITORS MAKING A PURCHASE
Know the stores Basket size
How many products does your customer buy in a single purchase? You get the average basket size when you divide the total number of products sold by the total number of transactions.
Thanks to our open API and POS integration in our visitor analytics platform Xperio you can use all your vital kpis: in a simple tailor-made fashion.
Know your capture rate in the store
Capture rate = (Store Visitors) / (Passing by the Store)
When you know the the number of people entering the store and devides it by the number of people passing by the store you have the capture rate.
The capture rate gives you a percentage number to work and measure against. What entrances works best? How are changes outside and inside the store affecting the capture rate?
movement patterns, viewing direction and hot and cold zones
Knowing where the store visits are made inside the store, and where it is empty (hot and cold zones), offers invaluable information for anyone working on maximizing the retail space.
If you look at how the visitor moves (visitor flows or movement patterns), you suddenly have a huge potential to increase the quality of the visits and increase sales around the store. You can also see the viewing direction of each customer, what products/shelves are they looking at?
Did the rearrangement contribute to any changes in the conversion rate?
Take control of the sales in the store. A step-by-step guide for retailers: Convert visitors into customers
Know the stores demographics
How many men vs women visits your store, how many come in a group or family unit and how many are children vs adults?
Invaluable information when planning, creating, and implementing activities inside and outside the stores.
LET OUR NEW STAFF PLANNER DO THE JOB
We have together with one of the biggest retailers in Norway built an automated tool that plans the staffing based on the access and conversion rate, in other words visits and desired sales. You can easily fill up the staff required per hour to generate the sales required to reach the daily targets.
The information is presented via xperio
Through our Xperio web application, it is easy for the user to produce reports with visitor statistics by hour, day, week, month and year. It is also easy to see what times and weekdays most visitors come to the store.
Xperio has a well-documented API with the ability to connect its own applications to retrieve and send data to and from systems.
Visitor Analytics Services for retail stores
There are many relevant services to choose from in Xperio. Here are some examples. What do you want to measure?
IMAS Count & Comparison
Comparisons between periods
IMAS Control & Maintenance
Personal contact person
Heartbeat sensor monitoring
Push Agent technology
Real time monitoring
Adults & children
Families and staff exclusion
Face Mask Detection
Hot and cold zones
Productivity reporting & targeting
Number of receipts/customers
We are fortunate to work with some of the best in the industry. Here are some examples.
With over 30 000 installations and many hundred customers spread out across Europe and South East Asia we have established strong relations with our customers and suppliers. Our head office Nordic is located in Sweden, head office Europe in Germany and head office South-South East Asia in Thailand.