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Retail & Business Solutions

How many visitors enter the store and how many convert into buying customers?


Analytic services

We have analytics services and business solutions that will provide you with information to make better decisions. To gain access to our analytical platform Xperio you need to have IMAS Count & Comparison and IMAS Control & Maintenance. You can choose the tools you are interested in. We will make sure you have the right technique to be able to measure and follow your visitors and customers.


Always included

Count & comparison

Analyze visitors entering/exiting. You need this service to have access to Xperio. 


Always included

Control & Maintenance


Productivity analyzes

Control and maintenance. Our personal support is always included in Xperio.

Find out KPIs such as conversion rate, basket size, turnover per visit, capture rate, turnover per sales hour.




Gender Detection

See how visitors move and how long do they stay.

See how many men and women entering the store or building.


Age counting




Real-time Occupancy


Staff and sales forecast (scheduling)​


Queue Management

Find out how many are adults vs children. 

See how much time visitors have spent in a certain area of the store or building.

See how many visitors are inside the premises with the help of real-time occupancy.

Schedule and forecast by combining sales and footfall data.

Monitor queuing and cash staffing.




Validation Counting


Export API




Staff Exclusion

Manual reporting or automatic retrieval of sales data via API

We perform manual control counting to validate and optimize the configuration of the sensors.

Data export to / from external systems.

Exclude staff from visitor statistics. This is done using special nametags.

Exclude staff from visitor statistics. This is done using special nametags.


All in xperio

Through our Xperio web application, it is easy for the user to produce reports with visitor statistics by hour, day, week, month and year. It is also easy to see what times and weekdays most visitors come to the store.  

In Xperio, you will find statistical data in the form of tables, charts, maps, and key figures. The system is user-friendly and built to do both simple and advanced in-depth analyses. 

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​Optimize retail stores with footfall data 

Read how we can help stores optimize sales by combining sales and footfall data.

​footfall & sales data in shopping centers 

Learn more how we can assist shopping centers in optimizing their performance. 

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Guide: How to calculate KPIs

Here we go through the most important thermology from the data collected and how you calculate the KPIs used when working with retail and visitor analytics. The goal is to identify deviations to be able to improve the visitor and customer experience.

Guide: convert visitors into customers

Take control of the sales in the store. A step-by-step guide for retail Analytics. SEE results after 4 weeks.

Help Center

People Counting as a service

When you choose IMAS People Counting as a Service you don’t need to buy any hardware. We will provide you with the latest People Counters and make sure everything is setup correctly so that you can focus on your core business.


Personal service and support are included as well as access to our own analytic management system Xperio, you choose what services you want to include and then you are ready to start collecting the data.

Contact us today

We are looking forward to talking to you. Read more about IMAS Group here.

International presence

With over 30 000 installations and many hundred customers spread out across Europe and South East Asia we have established strong relations with our customers and suppliers. Our head office Nordic is located in Sweden, head office Europe in Germany and head office South-South East Asia in Thailand.

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