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Retail & Business Solutions

Optimize your store performance and make better decisions with our footfall and business services.


Analytic services

We offer analytics services and business solutions that provide valuable insights to help you make informed decisions. To use our visitor analytics platform, you will need to have both Count & Comparison and Control & Maintenance. You can choose the tools that interest you and we will ensure that you have the necessary techniques to measure and track your visitors and customers effectively.


Always included

Count & comparison

  • Count visitors in and out.

  • Generate reports and analyze footfall data to improve your business.

  • Compare periods.

  • Customizable dashboard.

  • Entrance analysis.

  • Hourly updates. 

  • Weather data for each day 

  • Add your own comments 

  • And much more



  • Collect demographics Optimize visitor and customer experience.

  • Find out how many are:

  • Men and women 

  • Children and adults



  • Integrate your point of sale system and/or staff system. Combine data and optimize performance.

  • Footfall data

  • Sales data 

  • Staff system data


Always included

Control & Maintenance


Productivity analyzes

  • Support and Service

  • Secure data collection

  • Proactive support.

  • Personalized service.

  • Database monitoring.

  • Use KPIs

  • Optimize store performance and use KPIs such as:

  • Conversion rate

  • Basket size 

  • Capture rate 

  • Access rate

  • Turnover %

  • Peak visits

  • Number of sales hours

  • And much more



  • Track people flow.

  • Improve customer experience and find out how visitors move in the store/area: 

  • Maps and lines

  • Visualize cold and hot zones

  • Pathways, etc.


Staff and sales forecast

  • Automate retail staff scheduling.

  • Enhance your retail revenue while reducing costs.

  • With our staff planning tool you can:

  • Use a forecast generator

  • Use footfall and sales data and predicts sales 

  • Automate staff scheduling based on all historical data



  • Time spent in a certain area. 

  • Optimize space and gain a deeper understanding of visitor behaviour  

  • Average Dwelltime


Real-time Occupancy

  • Gain full control over Monitor the number of visitors in real-time: 

  • Occupancy levels

  • Ensure compliance with capacity limits

  • Maintain a comfortable environment for your visitors

  • Display solutions 

  • Automatic notifications

  • Traffic lights 



  • Compare your store performance against a index. Monitor and improve store performance

  • Country index

  • A shopping area index

  • Your company index


Queue Management

  • Monitor queuing

  • Reduce queuing and increase customer experience    

  • Queue detection

  • Notification


Validation Counting

  • Manual control counting.

  • Verify and optimize sensor configurations.

  • Manual validation counting

Export API

  • Retrieve and transmit data to and from the system.

  • Customize based on your needs to manage data. 

  • API export.

Staff Exclusion

  • Exclude staff from counting.

  • More accurate data  

  • Tag identification 


All in our analytics platform

Our analytics platform enables users to create reports easily, containing visitor statistics by hour, day, week, month, and year. Additionally, users can easily determine which days of the week and times of day have the highest visitor traffic. 


The platform offers statistical data in the form of tables, charts, maps, and key figures. Our user-friendly system is designed to accommodate both simple and advanced in-depth analyses.

Studio Portrait

No Fees or Commitment

We aim to make it as simple as possible for you to choose to collect visitor data with us. You are free to terminate the agreement whenever you wish.

Personal Service and Support

At IMAS, we work in small and cohesive teams. When support and service are needed, our dedicated support team is there to answer your questions. We believe in building close, open-minded relationships with our customers, where trust is fundamental to our business interactions.

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Guide: How to calculate KPIs

Here we go through the most important thermology from the data collected and how you calculate the KPIs used when working with retail and visitor analytics. The goal is to identify deviations to be able to improve the visitor and customer experience.

Guide: convert visitors into customers

Take control of the sales in the store. A step-by-step guide for retail Analytics. SEE results after 4 weeks.


Contact us today

We are looking forward to talking to you. Read more about IMAS Group here.

International presence

With over 30 000 installations and many hundred customers spread out across Europe and South East Asia we have established strong relations with our customers and suppliers. Our head office Nordic is located in Sweden, head office Europe in Germany and head office South-South East Asia in Thailand.

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