Nonprofit organization uses footfall data to build trust

The non-profit organization Mangfoldshuset Trøndelag in Trondheim, Norway, has started using footfall data from IMAS Group. – Footfall data is important because we know and can share our progress. Trust and security are key concept if you want to succeed when government agencies and municipalities are involved, says Ahmet Karais, responsible for the daily operations at Mangfoldshuset.

Mangfoldshuset Trøndelag in Trondheim is a non-profit organization encouraging teenagers with background from different parts of the world to meet and spend time together. In the center of Trondheim, they share a 300 square meter space with a couple of other voluntary organizations.


Transparent data from a 3rd part

To run their operations in a credible manner they must be transparent and have data on the number of visitors and what activities they paid a visit to.

– It is important for a non-profit organization and from a social entrepreneurship point of view as it built trust when we can present statistic collected by a 3r part, in this case IMAS, says Karais.


Footfall data demographics such as gender is important

To know how many men and women that visits each of the activities Mangfoldshuset Trøndelag uses the latest footfall counting sensors equipped with AI technology. The software can with the help of a face technology tell the difference between men and women without affecting the personal integrity.


– Its very useful for us to know how many boys and girls that visits our activities. We can improve and provide information on how the projects activities are going and who are visiting them, says Karais


About IMAS Group


IMAS provide information for making better decisions. We help and support shopping malls, retail stores, smart cities, airports and public institutions (plus many more), collect and understand valuable information about visitors and customers. The information is collected from people counters, footfall traffic, ERPs or other sources of information. 100% GDPR Compliant.