top of page

Unlocking Insights with Combined Footfall Data Solutions

Updated: Aug 23, 2023

Discover the cutting-edge possibilities of combining IMAS Group's top-notch technologies for gathering information on people's movements. Our advanced people-counting system harnesses the power of WiFi and 3D/AI sensors, enabling you to strengthen your insights into visitor and customer behavior.

WiFi: Collect large amounts of footfall data in a cost-effective way

Leveraging WiFi networks and access points, our WiFi technology allows you to tap into existing infrastructures, minimizing installation requirements and reducing costs. By analyzing signals from visitors' mobile devices, businesses gain swift access to footfall data, including numbers of visitors, flows, and dwell times, at a significantly lower cost compared to fully sensor-based solutions.

Benefits of WiFi Measurement:

  • Cost-effective and broad coverage: Utilize existing WiFi networks to collect data over large areas, often without the need for additional hardware, resulting in cost savings.

  • Expanded Key Performance Indicators (KPIs): Access new KPIs such as unique visitors and dwell time, and correlations between different zones within the physical environment.

  • Anonymous data collection: Our technology, built on over a decade of research, anonymously captures WiFi signals from mobile phones, ensuring compliance with GDPR requirements. Our solution is approved by the Swedish Data Protection Authority, providing peace of mind.

3D/AI Sensors: Precise Data and Demographic Insights

With our state-of-the-art 3D/AI sensors, you can collect data on number of visitors with very high precision. These sensors not only provide accurate visitor count but also offer valuable demographic insights, such as gender and age.

Benefits of AI/3D Sensors:

  • Exact data: Gather precise visitation data to understand customer flows, occupancy rates, and popular areas within your premises.

  • Valuable demographic insights: Learn more about your visitors, including the proportion of adults, children, women, and men.

Combine Technologies and Enhance Your People-Counting System

By merging these technologies, you can leverage their strengths and unlock synergies that would otherwise be impossible. WiFi networks provide a wealth of footfall data, offering valuable insights into visitor flow and zones. Meanwhile, strategically positioned AI/3D sensors provide calibration data on footfall traffic, boosting the accuracy of your system.

These sensors also collect demographic information, such as gender and age.

Benefits of a Combined Solution:

  • Holistic insights: Gain a 360-degree view of customer behavior by combining WiFi data with precise traffic analysis from 3D/AI visitor counters.

  • Improved accuracy: Verify and combine visitation data from multiple sources for greater precision and reliability.

  • Actionable recommendations: Utilize the combined information to uncover actionable insights and optimize your business strategies.

By harnessing the potential of these combined technologies, you can unlock real synergies and obtain more precise footfall data in a cost-effective manner.

Contact us to learn more about our solution and how we can help you maximize your visitor counting efforts!


bottom of page