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Why is it so important to know visitor frequency and what do you do with all this data?

In this blog post, we will explain why public facilities (such as city centers) retail stores and malls and should know their visitor frequency and why combining this information with sales data is a great idea.

Interest in collecting information about visitor traffic has increased significantly over the last 30 years. When IMAS started counting people and customers in the 1980s, radar sensors were the latest technology in-house. Today we see exciting new technologies and updates on the market every year, such as WiFi technology and camera sensors with AI.

The basis for visitor frequency remains the same

Regardless of the technique used, the basics of calculating the visit rate remain the same. The number of people entering and exiting the shop, building or street is counted. The information is collected and via an analysis tool, for example the IMAS analysis portal Xperio, you can get a simple overview of the number of visitors and how the frequency of visits changes over time.

Visit frequency indicates how often a visitor visits a store or website per minute, hour, day and year.

Leverage visitor frequency and footfall data for enhanced business insights

Discover how our tools enhance visitor experiences, analyze movement patterns, blend sales and visitor data, grasp demographics, and enable data-driven decisions. For further details, feel free to reach out to us directly.

How to Take Control of In-Store Selling - a step-by-step retail guide

What do we do with the exact information about it when we know our conversion rate and our revenue share? How do we improve our sales efforts? Read more about converting visitors into buying customers in our retail guide.

How to calculate KPIs in Retail and Visitor Analytics

Here we go through the most important terms of the collected data and explain how to calculate the KPIs used when working with retail and visitor analytics.


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