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Naoufal Chaghouani: His Role at IMAS Group and the Changing Landscape of Visitor Data

Meet Naoufal Chaghouani, our Key Account Manager at IMAS Group Germany for over 7 years. He serves as a crucial bridge between various operational departments, including Sales, Project Management, and our technical organization. Here Naoufal shares his insights on the evolving landscape of visitor data over the next five years. He highlights its growing significance across diverse sectors.

Naoufal Chaghouani is Key Account Manager at IMAS Group Germany

Works as: Key Account Manager IMAS Group Germany


Years at IMAS Group: A bit more than 7 years


What are you working with at IMAS?

I am acting as a kind of interface between all operational Departments at IMAS Germany. Especially Sales, Project Management, and our technical organization.


What’s your favorite part of your job?

I enjoy the versatility of my job and collaborating with diverse people at IMAS and on the customer side..


What changes do you anticipate in visitor data over the next 5 years?

Analytics are becoming increasingly crucial in all industries. For example, in retail, it has evolved from entrance counts to in-house analysis of visitor behavior.


Also, we can register a massive increase in use in more unconventional environments such as industries.

As technology advances and AI becomes more prevalent, the value of visitor data will only grow. We can expect improvements in both the quality and variety of data collected. Additionally, even unconventional environments will begin utilizing visitor/flow data to facilitate the automation of various systems through interface support.


What do you like to do when you are not working at IMAS?

I enjoy doing sports and spending quality time with my wife and our two young children, aged 1 and 4.


About IMAS Group

Our team is dedicated to collecting visitor data to assist businesses and organizations in making informed decisions. We utilize advanced technologies like footfall sensors, access points, and ERPs to gather this data while ensuring compliance with GDPR regulations. Learn how our services can elevate your business to new heights. IMAS Group has a global presence with offices in Europe, India, and Southeast Asia.


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